About

I'm a Senior Brand and Interactive Designer based in Las Vegas, currently working remotely. My expertise lies in branding and crafting digital experiences across diverse industries. Throughout my 15-year career, I've been deeply involved in every stage of the product cycle, from leading ideation and research to prototyping and delivering production-ready assets. I'm passionate about my work, driven by a genuine love for what I do.


Experience

Design Director
Agenda NYC | June 2024 - Present

Senior Designer
Agenda NYC | Aug 2015 - Present

  • Manage workflow efficiently and take responsibility for timing and delivery.

  • Creates innovative campaigns, branding strategies and out of the box concepts to effectively reach
    out to client’s target audience.

  • Execute creative concepts that are on strategy across different media with minimal or without supervision.

  • Successfully manage graphic design projects from concept through completion.

  • Create Microsoft Office presentations used for business development.

  • Oversees recruitment of members of creative team and mentors new hires.

  • Managed Web and interactive communication projects from initial consultation through successfully launch with ability to handle various projects at the same time and complete them by given deadline.

  • Produces sketches, storyboards and art layouts based on creative visions of the team for client’s approval.

  • Coordinate freelance designers and other designers team to meet all project requirements.

  • Develop brand identities and systems for small and big companies.

  • Conceptualize and design logos, web banners, brochures, sell sheets,  infographics,  illustrations,  Annual Reports, templates, social media campaigns, website and banners to support client marketing objectives.

Art Director
Greencard Creative | Jan 2014 - Aug 2015

As team member of Greencard Creative, I learned how to conceptualize and develop creative campaigns using innovative design solutions. Having developed the marketing brands and campaigns of more than 14 companies I honed my ability to build clear emotional connections between brands and consumers of all backgrounds and cultural influences. At Greencard Creative I developed strong design skills with the ability to produce conceptual ideas quickly.

  • At Greencard Creative my skills were but not limited to: Brand naming, brand identity, packaging, Integrated communications campaigns and platforms. Product innovations, corporate responsibility, theme event articulation and asset design and execution.

Academic Technology Lab Aide
Parsons School of Design | Nov 2013 - May 2014

Graphic Designer Internship
Greencard Creative | May 2013 - Aug 2013

Publicist and Graphic Designer
Rim Mountain Convention Center | 2010 - Aug 2012


Education

Parsons School of Design
Bachelor's Degree, Communication Design | 3.83
New York, New York. 2013-2015

Altos de Chavón School of Design
Associate's Degree, Graphic Design | 3.9
La Romana, DR. 2011-2013

Altos de Chavón School of Design
Summer Intensive Studies, Documentary Photography
La Romana, DR. 2012

Altos de Chavón School of Design
Summer Intensive Studies, Film Lighting
La Romana, DR. 2012

Universidad Autónoma de Santo Domingo
Bachelor's Degree, Advertising | 3.88
Santo Domingo, DR. 2007-2011


Design Skills

  • Editorial

  • UX / UI Web Designer

  • Typography

  • Branding & Identity

  • OOH

  • Photography

  • Presentation Design

  • Advertising Strategy

  • Grid & Layout

  • Interface Design

  • Marketing Campaigns


AWARDS

Transform Award North America 2022 - Gold
Best visual identity from the financial services sector
Aperio by BlackRock and Agenda

Transform Award North America 2022 - Gold
Best corporate rebrand following a merger or acquisition
Aperio by BlackRock and Agenda


Languages

  • Spanish

  • English


Software

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe InDesign

  • Adobe XD

  • Adobe After Effect (Beginner)

  • Figma

  • Sketch

  • Principle

  • Lightroom

  • Canva

  • Invision

  • Foleon

  • Microsoft Word

  • Microsoft Power Point