BIDGES TO COMMUNITY
BTC supports the greatest needs of underprivileged communities, forming long-term relationships with the locals and volunteers we engage with. To show this support, the logo mark designed is a pair of hands that comes together to form a house, as a symbol of a community collaborating to create a greater whole, and alludes to our home construction program. The colors are inspired by popular flavors in the local Dominican Republic and Nicaraguan culture. We also took inspiration from regional artwork and architecture to create custom illustrations to nod to the vibrant, local culture we work in.
Work
Design System / Logo / Branding / Iconography / Creative Direction
Role: Senior Designer
Agency: Agenda
Team: Claudia Mark (Creative Director), Jo Rooney (Sr. Designer), Yuly Monsanto (Production Designer), Phoebe Chen (Associate Strategist), Emily Korn (Head of Client Services), Katie DiBella (Associate Director, Client Services)