As the partnership between three leading professional services organizations who come together to deliver innovative, strategic retirement and benefits consulting for multinationals, their ability to have an impact was being hidden behind the difficulty in telling one clear and powerful story.

We evolved MBWL’s visual identity to reflect the multitude of lenses they must take in advising the diversity of their client-base. This new identity then inspired a completely reimagined website which told our cohesive story of who MBWL is, oriented around the distinct need-states for the range of external audiences.