Creating a milti-faceted bond between advisor and investor.

Lido is a national wealth advisory firm from Los Angeles, California with offices throughout the United States. Their clients love them, but their public presence was dated, corporate, undifferentiated and, more importantly, not reflective of what makes them awesome. In an effort to increase leads and awareness, Lido originally came to us ready to do an ad campaign, but we suggested they refresh their brand first.

The many dimensions of Lido creates such a strong bond between Lido and the investor. This became the core of the brand, both verbally and visually. The logo is based on that bond. The broader identity highlights the many sides of Lido and the various shapes Lido relationships take on. Ultimately, we created a unique verbal and visual language for Lido that feels like Lido, humanizing the brand and differentiating it from competitors.

Work
Branding / Logo / UX / Iconography / Art Direction / Print / Illustration