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A property insurer needed a content site that would both engage and educate to drive new purchases.

Our new client wanted to build an enhanced content site to educate people about the benefits of insurance.

To get there, we needed to establish a brand that would stand out in the market, so we created a differentiated positioning that included a new logo and brand name.

Work
Branding / Logo Design / Art Direction / UX / UI

 
 
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We also developed a user-centered site experience and content strategy that would serve the unique needs of insurance shoppers.

The new site is seamless, whether in mobile or desktop, and the content is enabled to be personalized for each user.

 
 
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Role: Senior Designer
Agency: Agenda
Team: Dan Koh (Creative Director), Chris Lee (Sr. Designer), Emily Korn (Head of Client Services), Devon Zanca (Associate Director, Client Services)