Bringing learning to life in and out of the classroom. With motivational speakers they call Quarterbacks of Life (QBOL), The Beating the Odds Foundation (BTO) is an educational non-profit that empowers middle and high school students to turn their goals into reality. Along with messaging highlighting BTO’s unique method of student empowerment, we developed a new visual identity. The logo is reflective of the perfect ratio of programs + experiences that increase students’ chance of success. And with a new brand architecture, we created clarity between BTO (the masterbrand) and QBOLs (an ingredient to help kids beat the odds). Through the rebrand, we communicated BTO’s impact in a clear way that reflects their ambition to help more students imagine and realize their future.

Work
Brand Identity / website / Print