Bakkt, a technology company living at the intersection of cryptocurrency and payments, and loyalty and rewards, is transforming the way we engage with the digital economy. Previously, Bakkt existed as a consumer app but their ambition grew to become an indispensable partner to the businesses consumers engage with, like banks, retailers, and hospitality brands. This shift required a new brand to tell Bakkt’s story and speak to the needs of businesses and their customers.

We centered Bakkt’s new strategy and identity on the connected experiences Bakkt creates by unlocking assets, building a brand that captures the delight, expertise, and momentum Bakkt brings to partners.

Work
Branding / Iconography / Illustration / OOH / Print / Website