APERIO

Recently bought by BlackRock, Aperio works with financial advisors of high-net-worth investors to personalize and tax-optimize their investment portfolios.

We ultimately aligned on an idea to guide the verbal and visual identity, one that celebrates the individuality of each investor, the thoughtful personalization Aperio brings and the uniquely artistic + scientific minds that make up the team—Portfolios as unique as DNA.

Work
Design System / Website / Iconography / Animation / Creative Direction

Role: Senior Designer
Agency: Agenda
Team: Claudia Mark (Creative Director), Jo Rooney (Sr. Designer), Yuly Monsanto (Production Designer), Vincent Roffers (Head of Strategy), Jake Aronson (Associate Strategy Director), Emily Korn (Head of Client Services), Conor Florance (Associate Director, Client Services)
Awards: iF Design Award, Transform Awards Gold Best Corporate Rebrand Following a Merger or Acquisition, Gold Best Visual Identity from the Financial Services Sector, Silver Best Creative Strategy